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Event Details
Dog Days Are Over: How Digital Is Saving The Entertainment Business
Video killed the radio star and digital killed the book and music businesses, right? Wrong.
Album sales may be down (R.I.P. Virgin Megastore), but some artists are doing better than ever. Physical book sales may be down (R.I.P. Borders), but some authors are selling more books than ever. Contrary to popular belief, digital hasn't killed anything. It's actually helping grow the business of entertainment, if you're a savvy creator, and not the middle-man.
Digital technology and distribution are making it easier for artists to create and share their works, and for consumers to take it all in. At the core of this "revolution of success" is digital marketing, and that's where you come in.
This session is a special one, where we'll hear directly from people who didn't start their businesses in the digital world, but are seeing success because of it. Hear how they are using digital media to create, distribute and promote their personal brands and the work they create. Hear from representatives that make up the music and book publishing busines as they talk about what works and what bombs.
Walk away from this session with some insights into how you can apply their knowledge to the digital marketing efforts you undertake every day.
Moderator:
Cory Treffiletti, President, Catalyst S+F
Panelists:
Cheryl Lucanegro, SVP Advertising Sales, Pandora
Matthew Cavnar, Head of Acquisitions, Vook
David Creechan, Director of Advertising and Business Development, GoodReads
Rick Farman, Co-Founder, Superfly & Superfly Marketing Group (Bonnaroo, Outside Lands)
You must be a paid sfBIG member to attend. Membership will be credentialed prior to the event. If you have yet to sign up for membership, please visit here.
When & Where
The Palace Hotel
2 New Montgomery Street
The Gold Ballroom
,
94105
Thursday, April 21, 2011 from 8:00 AM to 10:00 AM (PT)
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